Terms and Conditions

1. Eligibility

• You must be at least 16 years old to create an account or use the Service.
• If you are under the age of legal majority in your country, you confirm that your parent or legal guardian has reviewed and agreed to these Terms where such consent is required.
• You must have the legal capacity to enter into a binding agreement.

2. The Memento Mori Service

Memento Mori is a digital reflection, planning, and reminder service intended to help users think about time, mortality, relationships, birthdays, personal priorities, and the way they use their lives.

Depending on your selected plan and settings, the Service may include:

• A personal Memento Mori dashboard
• Age and lifespan-related calculations
• Birthday and relationship reminders
• Email or SMS reminders
• Information about people you choose to add
• Reflection tools, content, courses, or digital resources
• Free and paid account features

We may add, remove, improve, or modify features over time in accordance with these Terms.

3. Important disclaimer

Memento Mori is a philosophical and personal-development service.

Any dates, percentages, time periods, lifespan estimates, or similar calculations shown by the Service are illustrative estimates based on information and settings provided by the user.

They are not predictions or guarantees regarding how long you or another person will live.

The Service does not provide:

• Medical or healthcare advice
• Mental-health treatment
• Financial or legal advice
• Emergency notifications
• Safety-critical monitoring
• Guaranteed delivery of messages or reminders

You should not rely on Memento Mori for medical decisions, emergency situations, or any situation in which delayed or failed communication could result in harm.

If content relating to mortality causes you significant distress, you should stop using the Service and consider speaking with an appropriate healthcare professional.

4. Accounts

Some features require an account.

You agree to:

• Provide accurate and current information
• Keep your login credentials confidential
• Use the account only for yourself
• Notify us promptly if you suspect unauthorized access
• Maintain an accurate email address and telephone number
• Keep your reminder and communication settings updated

You are responsible for activity performed through your account unless that activity resulted from circumstances for which we are legally responsible.

We may request reasonable information to verify your identity before restoring access, changing account information, or processing a privacy request.

5. Information you add about other people

The Service may allow you to add names, birthdays, relationships, reminder dates, and other information about people who are important to you.

You may only add information that you are legally and appropriately entitled to use.

You agree that you will not:

• Add sensitive or confidential information without proper authorization
• Impersonate another person
• Use the Service to monitor, threaten, harass, or harm someone
• Add identification numbers, financial details, passwords, health records, or other unnecessary sensitive information
• Use another person’s information for unlawful marketing or commercial communications

You retain ownership of information you enter. You give us a limited right to host, process, reproduce, and transmit that information only as necessary to operate and improve the Service, comply with the law, and protect the Service.

You can remove information through your account, subject to reasonable backup cycles and legal retention requirements.

6. Email and SMS reminders

You may be able to request reminders by email or SMS.

By enabling a reminder channel, providing the relevant contact information, and completing the applicable opt-in process, you request and consent to receiving the selected reminders.

Message frequency depends on the preferences you select and the limits of your plan. Message and data rates charged by your mobile operator may apply.

You can disable reminders through your account settings. Where supported, you may also reply:

• STOP to stop SMS messages
• HELP to receive assistance

Disabling a communication channel may prevent certain features from working.

Reminder delivery may be affected by mobile networks, email providers, spam filters, device settings, third-party providers, invalid contact information, technical failures, or circumstances outside our reasonable control. We do not guarantee that every reminder will be delivered at a particular time.

Consent to receive promotional or marketing messages is not a condition of purchasing the Service. Marketing consent must be collected separately from consent to receive reminders requested as part of the Service.

7. Free accounts

We may offer a free version of the Service with limited features, usage, storage, or reminder frequency.

Free features may be modified or discontinued. Where reasonably possible, we will provide notice before making a material change that significantly affects existing free users.

A free account does not guarantee permanent access to any particular feature.

8. Subscriptions and payment

Certain features require a paid subscription.

Available plans, billing intervals, features, prices, applicable taxes, and usage limits are shown before purchase. You authorize us and our payment provider to charge the payment method you provide.

Subscriptions may be offered on a monthly, annual, or other recurring basis.

Annual plans displayed monthly

For comparison purposes, an annual plan may be presented as a monthly equivalent.

For example, a price displayed as “€X per month, billed annually” means that the complete annual amount is charged in one payment at the beginning of each annual billing period.

The total amount charged, billing frequency, applicable taxes, and renewal conditions will be displayed before you complete your purchase.

Automatic renewal

Unless stated otherwise at checkout, paid subscriptions automatically renew at the end of each billing period until cancelled.

By purchasing a recurring subscription, you authorize us to charge the applicable renewal price and taxes to your payment method at the beginning of each renewal period.

If payment cannot be completed, we may:

• Retry the payment
• Ask you to update your payment information
• Restrict paid features
• Suspend or cancel the subscription

You remain responsible for charges incurred before cancellation.

9. Cancelling a subscription

You may cancel a subscription through your account settings or by contacting oscar@toply.se.

Cancellation prevents the next automatic renewal. Unless mandatory law provides otherwise, you will normally retain access to paid features until the end of the billing period you have already paid for.

Deleting the application, closing the browser, disabling reminders, or stopping SMS messages does not automatically cancel a paid subscription.

You must use the cancellation option in your account or contact us directly.

10. Price changes

We may change subscription prices from time to time.

A price change will not affect a billing period that has already been paid. For recurring subscriptions, we will provide reasonable advance notice before a new price applies to a renewal.

If you do not agree to a price change, you may cancel before the renewal date.

11. Trials and promotional offers

We may offer trials, introductory prices, discounts, or promotional plans.

The specific duration, price, eligibility requirements, and renewal terms will be shown when you register. Unless stated otherwise, a trial or promotional subscription may automatically convert into a paid subscription at the end of the promotional period.

You can prevent the charge by cancelling before the conversion or renewal date.

We may limit promotional offers to new users, particular countries, or one offer per person or payment method. We may withdraw or correct an offer affected by fraud, abuse, or an obvious pricing error.

12. One-time or lifetime offers

If a plan is expressly sold as a one-time or lifetime purchase, the exact included features and limitations will be stated at checkout.

“Lifetime” refers to the commercial lifetime of the relevant Memento Mori product or Service. It does not guarantee that the Service, every feature, or a particular third-party integration will operate indefinitely.

Mandatory consumer rights remain unaffected.

13. Right of withdrawal for EEA consumers

If you are a consumer in the European Economic Area and purchase the Service online, you generally have a statutory right to withdraw from the purchase within 14 days after entering into the contract, without giving a reason.

To exercise this right, send a clear withdrawal request to:

oscar@toply.se

Include the email address connected to your account and enough information for us to identify the purchase.

If you expressly request that the Service begin during the 14-day withdrawal period and later exercise your right of withdrawal, we may, where permitted by law, deduct or charge an amount proportionate to the Service provided before your withdrawal.

Where a digital product has been fully supplied or downloaded immediately, your withdrawal right may be affected only if the legal requirements for your prior express consent and acknowledgement have been satisfied.

Refunds required following a valid withdrawal will be processed within the period required by applicable law.

Nothing in these Terms limits a statutory right of withdrawal or another mandatory consumer right.

14. Refunds

Except for statutory withdrawal rights, mandatory consumer remedies, or a refund expressly promised at checkout, payments are generally non-refundable once the applicable withdrawal period has expired.

We do not normally provide partial refunds or credits for:

• An unused portion of a billing period
• Failure to use the Service
• Disabling reminders
• Forgetting to cancel before renewal
• Changes in personal preference
• SMS or email delivery failures outside our reasonable control

This section does not limit your rights if the Service is defective, not provided as agreed, or if applicable law otherwise requires a refund, price reduction, repair, or termination.

15. Fair usage and usage limits

Plans may include limits on reminders, SMS messages, email messages, stored people, accounts, or other features.

You must not attempt to bypass these limits. We may restrict excessive, automated, abusive, fraudulent, or unusually costly usage where reasonably necessary to protect the Service and other users.

We will not impose an undisclosed additional charge without your authorization. Any paid add-on or overage charge must be disclosed before it is incurred.

16. Acceptable use

You agree not to:

• Use the Service unlawfully or fraudulently
• Access another person’s account without permission
• Interfere with the security or operation of the Service
• Introduce malware or harmful code
• Scrape, copy, or extract data through unauthorized automated methods
• Reverse engineer the Service except where applicable law expressly permits it
• Bypass usage, payment, or security restrictions
• Use the Service to send spam or unsolicited communications
• Upload unlawful, harmful, abusive, or infringing content
• Resell or commercially exploit the Service without our written permission

We may investigate suspected violations and take proportionate action, including restricting or suspending access.

17. Intellectual property

The Service—including its software, design, branding, text, graphics, calculations, templates, and original content—is owned by Toply Agency AB or its licensors and is protected by intellectual-property laws.

We grant you a limited, personal, non-exclusive, non-transferable, and revocable right to use the Service in accordance with these Terms.

This does not transfer ownership of the Service or permit you to reproduce, sell, license, publicly distribute, or create competing products from our protected materials.

You retain ownership of information and original content that you add to the Service.

18. Feedback

If you voluntarily provide feedback or suggestions, you allow us to use them to develop and improve the Service without payment or restriction.

This does not give us ownership of your personal data or confidential information.

19. Third-party services

The Service relies on third-party providers for functions such as hosting, authentication, databases, payment processing, email delivery, SMS delivery, analytics, and security.

Third-party services may be governed by their own terms and privacy policies.

We are not responsible for an external service that you access independently. However, this does not remove any responsibility that we have under mandatory law for providers acting on our behalf.

20. Service availability and changes

We aim to provide a reliable Service, but we do not guarantee uninterrupted or error-free availability.

The Service may be temporarily unavailable because of:

• Maintenance or updates
• Security incidents
• Provider or network failures
• Legal or regulatory requirements
• Events outside our reasonable control

We may modify features to improve the Service, maintain security, comply with law, control communication costs, or respond to changes made by third-party providers.

If a change materially reduces the core functionality of a paid subscription, we will provide reasonable notice where practicable. Any remedies required under mandatory consumer law remain available.

21. Suspension and termination

You may stop using the Service at any time. Cancellation of a paid subscription is governed by the cancellation provisions above.

We may suspend or terminate access if you:

• Materially or repeatedly violate these Terms
• Use the Service fraudulently or unlawfully
• Create a security risk
• Fail to pay applicable charges
• Abuse communication services or usage limits

Where appropriate, we will provide notice and a reasonable opportunity to correct the violation.

We may also discontinue the Service for legitimate business, legal, or technical reasons. If we discontinue a paid Service before the end of a prepaid period, we will provide any refund or other remedy required by law.

22. Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for fraud, intentional misconduct, or personal injury caused by negligence where such liability cannot legally be excluded.

We are not responsible for losses that:

• Were not reasonably foreseeable when the agreement was formed
• Result from inaccurate information supplied by you
• Result from your failure to secure your account
• Are caused by events outside our reasonable control
• Relate to reliance on illustrative lifespan calculations
• Result from treating the Service as an emergency or safety-critical system

If you use the Service for business purposes, our total liability relating to the Service will, to the maximum extent permitted by law, be limited to the fees you paid for the Service during the 12 months preceding the event giving rise to the claim.

The business liability limitation does not apply to consumers where mandatory consumer law provides greater protection.

23. Privacy

Our collection and processing of personal data are described in our Privacy Policy, available at:

getmementomori.com/privacy

The Privacy Policy forms part of your use of the Service but does not reduce any rights provided by applicable data-protection law.

24. Changes to these Terms

We may update these Terms to reflect changes to the Service, pricing, legal requirements, security practices, or our business.

For material changes affecting an active paid subscription, we will provide reasonable advance notice by email, through the Service, or by another appropriate method.

Changes will apply prospectively. If you do not accept a material change, you may stop using the Service and cancel your subscription before the change takes effect.

25. Governing law and disputes

These Terms are governed by Swedish law.

If you are a consumer living in another country, you retain the protection of any mandatory consumer laws that apply in your country of residence. Nothing in these Terms deprives you of the right to bring a claim in a court that has jurisdiction under applicable consumer law.

Please contact us first at oscar@toply.se so that we can attempt to resolve a dispute.

Consumers may also be entitled to submit a dispute to:

26. General provisions

If part of these Terms is found invalid or unenforceable, the remaining provisions will continue to apply.

Our failure to enforce a provision immediately does not waive our right to enforce it later.

We may transfer our rights and obligations in connection with a merger, acquisition, restructuring, or sale of the Service, provided that your mandatory rights are not reduced.

You may not transfer your account or agreement to another person without our written consent.

These Terms, together with the Privacy Policy and the information shown at checkout, constitute the agreement between you and Toply Agency AB regarding the Service.

27. Contact

Questions, complaints, cancellations, and withdrawal requests can be sent to: